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Statements of Operations (USD $)
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12 Months Ended | |
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Dec. 31, 2013
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Dec. 31, 2012
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| Income Statement [Abstract] | ||
| Revenues | $ 23,740 | $ 3,381 |
| Costs of goods sold | 69,437 | 1,186 |
| Gross margin (deficit) | (45,697) | 2,195 |
| Operating Expenses: | ||
| Consulting | 2,000 | 29,790 |
| Officer compensation | 234,313 | 326,250 |
| Advertising and promotion | 261,661 | 51,226 |
| Professional fees | 366,467 | 113,564 |
| General and administrative | 530,761 | 356,632 |
| Total operating expenses | 1,395,202 | 877,462 |
| Loss from operations | (1,440,899) | (875,267) |
| Other Income (Expense): | ||
| Interest expense | (11,666) | (7,653) |
| Loss on disposal of assets | (35,259) | |
| Other income | 2,600 | |
| Gain on extinguishment of debt | 121,238 | 15,777 |
| Total other income (expense) | 76,913 | 8,124 |
| Net Loss | $ (1,363,986) | $ (867,143) |
| Loss per Share, Basic & Diluted | $ (0.08) | $ (0.06) |
| Weighted Average Shares Outstanding | 17,930,498 | 15,618,582 |
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Revenue from the sale of advertising time (such as television and radio) or space (newspaper or magazine pages). May also include advertising, marketing and promotional services rendered during the reporting period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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Total costs related to goods produced and sold during the reporting period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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The amount of net income (loss) from continuing operations per each basic and diluted share of common stock or unit when the per share amount is the same for both basic and diluted shares. No definition available.
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The cost of borrowed funds accounted for as interest that was charged against earnings during the period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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Expenditures for salaries of officers. Does not include allocated share-based compensation, pension and post-retirement benefit expense or other labor-related non-salary expense. For commercial and industrial companies, excludes any direct and overhead labor that is included in cost of goods sold. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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Generally recurring costs associated with normal operations except for the portion of these expenses which can be clearly related to production and included in cost of sales or services. Includes selling, general and administrative expense. No definition available.
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Other income or gains included in net income that result in no cash inflows or outflows in the period and are not separately disclosed. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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The net amount of other operating income and expenses, the components of which are not separately disclosed on the income statement, from items that are associated with the entity's normal revenue producing operations. No definition available.
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A fee charged for services from professionals such as doctors, lawyers and accountants. The term is often expanded to include other professions, for example, pharmacists charging to maintain a medicinal profile of a client or customer. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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The consolidated profit or loss for the period, net of income taxes, including the portion attributable to the noncontrolling interest. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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Aggregate revenue recognized during the period (derived from goods sold, services rendered, insurance premiums, or other activities that constitute an entity's earning process). For financial services companies, also includes investment and interest income, and sales and trading gains. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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Number of [basic] shares or units, after adjustment for contingently issuable shares or units and other shares or units not deemed outstanding, determined by relating the portion of time within a reporting period that common shares or units have been outstanding to the total time in that period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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