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Statements of Operations (USD $)
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3 Months Ended | 6 Months Ended | ||
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Jun. 30, 2014
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Jun. 30, 2013
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Jun. 30, 2014
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Jun. 30, 2013
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| Income Statement [Abstract] | ||||
| Revenues | $ 19 | $ 6,540 | $ 3,215 | $ 13,808 |
| Costs of goods sold | 261 | 13,149 | 2,920 | 17,442 |
| Gross margin | (242) | (6,609) | 295 | (3,634) |
| Operating Expenses: | ||||
| Compensation expense | 43,378 | 61,250 | 86,256 | 147,500 |
| Advertising and promotion | 38,196 | 44,270 | 67,092 | 69,385 |
| Professional fees | 11,090 | 23,165 | 31,409 | 293,005 |
| General and administrative | 115,053 | 134,258 | 218,297 | 257,171 |
| Total operating expenses | 207,717 | 262,943 | 403,054 | 767,061 |
| Loss from operations | (207,959) | (269,552) | (402,759) | (770,695) |
| Other Income (Expense): | ||||
| Interest expense | (5,547) | (2,846) | (9,452) | (4,666) |
| Gain on extinguishment of debt | 112,932 | 120,862 | ||
| Total other income (expense) | (5,547) | 110,086 | (9,452) | 116,196 |
| Net Loss | $ (213,506) | $ (159,466) | $ (412,211) | $ (654,499) |
| Loss per Share, Basic & Diluted | $ (0.01) | $ (0.01) | $ (0.02) | $ (0.04) |
| Weighted Average Shares Outstanding | 19,937,194 | 17,505,996 | 19,849,426 | 17,061,330 |
| X | ||||||||||
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- Definition
Revenue from the sale of advertising time (such as television and radio) or space (newspaper or magazine pages). May also include advertising, marketing and promotional services rendered during the reporting period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Total costs related to goods produced and sold during the reporting period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Difference between the fair value of payments made and the carrying amount of debt which is extinguished prior to maturity. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The aggregate total of expenses of managing and administering the affairs of an entity, including affiliates of the reporting entity, which are not directly or indirectly associated with the manufacture, sale or creation of a product or product line. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Aggregate revenue less cost of goods and services sold or operating expenses directly attributable to the revenue generation activity. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Amount of income (loss) from continuing operations attributable to the parent. Also defined as revenue less expenses and taxes from ongoing operations before extraordinary items but after deduction of those portions of income or loss from continuing operations that are allocable to noncontrolling interests. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The amount of net income (loss) from continuing operations per each basic and diluted share of common stock or unit when the per share amount is the same for both basic and diluted shares. No definition available.
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- Details
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- Definition
Amount of the cost of borrowed funds accounted for as interest expense. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
The portion of profit or loss for the period, net of income taxes, which is attributable to the parent. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Expenditures for salaries of officers. Does not include allocated share-based compensation, pension and post-retirement benefit expense or other labor-related non-salary expense. For commercial and industrial companies, excludes any direct and overhead labor that is included in cost of goods sold. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Generally recurring costs associated with normal operations except for the portion of these expenses which can be clearly related to production and included in cost of sales or services. Includes selling, general and administrative expense. No definition available.
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- Details
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- Details
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- Definition
The net amount of other operating income and expenses, the components of which are not separately disclosed on the income statement, from items that are associated with the entity's normal revenue producing operations. No definition available.
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- Definition
A fee charged for services from professionals such as doctors, lawyers and accountants. The term is often expanded to include other professions, for example, pharmacists charging to maintain a medicinal profile of a client or customer. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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- Definition
Amount of revenue recognized from goods sold, services rendered, insurance premiums, or other activities that constitute an earning process. Includes, but is not limited to, investment and interest income before deduction of interest expense when recognized as a component of revenue, and sales and trading gain (loss). Reference 1: http://www.xbrl.org/2003/role/presentationRef
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| X | ||||||||||
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- Definition
Number of [basic] shares or units, after adjustment for contingently issuable shares or units and other shares or units not deemed outstanding, determined by relating the portion of time within a reporting period that common shares or units have been outstanding to the total time in that period. Reference 1: http://www.xbrl.org/2003/role/presentationRef
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