Quarterly report pursuant to Section 13 or 15(d)


6 Months Ended
Jun. 30, 2013
Inventory Disclosure [Abstract]  



As of June 30, 2013 and December 31, 2012, the Company has $103,132 and $120,573, respectively of finished goods inventory.


During the quarter ended June 30, 2013 the Company determined that it was in its best interest to no longer pursue the marketing and production of two of its initial products, including The Kruncher. It will however continue to attempt to sell its current inventory of those products. In accordance with the authoritative guidance of the Financial Accounting Standards Board, assets held for sale are reported at the lower of the carrying amount or fair value less any costs incurred to sell those assets. As of June 30, 2013, the Company has written off $11,459 of its inventory to cost of goods as it anticipates having to sell it at below cost.