GOODWILL

12 Months Ended

Dec. 31, 2023

NOTE 14 – GOODWILL

The changes in the carrying amounts of goodwill during the year ended December 31, 2023 were as follows.

SCHEDULE OF GOODWILL

	Starco Brands			Skylar			Soylent¹			Total
Balance as of December 31, 2021	$	-		$	-		$	-		$	-
Additions associated with acquisitions		9,898,731			20,746,692			-			30,645,423
Purchase consideration adjustments		2,191,140						-			2,191,140
Balance as of December 31, 2022	$	12,089,871		$	20,746,692		$	-		$	32,836,563
Additions associated with acquisitions								32,977,908			32,977,908
Purchase consideration adjustments					(9,512,380	)		-			(9,512,380	)
Impairment		(9,145,000	)		-			(20,467,700	)		(29,612,700	)
Balance as of December 31, 2023	$	2,944,871		$	11,234,312		$	12,510,208		$	26,689,391