Art of Sport All-in-One Performance Protein Powder Makes Retail Debut with Kroger

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Brand continues its push into nutrition category with Fred Meyer stores across the Pacific Northwest

LOS ANGELES--(BUSINESS WIRE)-- Art of Sport (AOS), a division of Starco Brands (OTCQB: STCB), is thrilled to announce its All-in-One Performance Protein Powder is hitting the shelves at Fred Meyer stores throughout the Pacific Northwest. This marks Art of Sport’s first foray into brick-and-mortar retail, bringing its innovative and athlete-inspired product line directly to consumers.

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(Photo: Business Wire)

(Photo: Business Wire)

“We're incredibly excited to partner with Kroger, one of the nation's leading retailers, and their iconic Fred Meyer division,” says Chase Laws, VP of Sales for Art of Sport & Starco Brands. “This partnership allows us to share our game-changing Performance Protein Powder with athletes and health-conscious individuals across the Pacific Northwest.”

AOS All-in-One Performance Protein Powder goes far beyond your average protein shake. This convenient single-scoop solution delivers a powerful combination of:

  • 30g of complete protein: Fueling muscle growth and repair.
  • Essential multi-vitamins and minerals: Supporting overall health and performance.
  • A comprehensive and proprietary blend of nutrients: Designed to optimize muscle health, performance, and recovery.

With just one shake, athletes can streamline their pre- or post-workout routine, eliminating the need for multiple supplements and products.

AOS All-in-One Performance Protein Powder doesn't compromise on taste. In independent taste tests, it was overwhelmingly preferred by consumers over leading competitors by a margin of 10:1.

“We remain steadfast in our mission of delivering athletes best in class solutions across the entire Art of Sport portfolio,” said Ross Sklar, CEO of Starco Brands. “Our All-in-One Performance Protein Powder, is just the first of many new products to come as we continue to build out our nutrition portfolio.”

AOS Performance All-in-One Protein Powder will be available on Fred Meyer shelves starting this month – October 2024. Consumers can also purchase the product online at FredMeyer.com.

About Art of Sport

Art of Sport, a division of Starco Brands, is dedicated to empowering athletes of all levels to achieve greatness. Combining cutting-edge science and premium ingredients, Art of Sport develops superior products across its entire nutrition, personal care, and pain management portfolio. For more information, please visit www.ArtofSport.com.

About Starco Brands

Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots®, the world’s only vodka-infused whipped cream; Art of Sport, the performance brand designed for athletes; Winona® Pure, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. Visit starcobrands.com for more information.

Media Contact:
David Dreyer, Chief Marketing Officer
Email: david@starcobrands.com

Source: Starco Brands

Released October 15, 2024