Big Game, Bigger Party: Whipshots® and Cardi B Launch Cardi Gras to Turn Up Game Day Celebrations
New Orleans Themed Program includes new limited-time flavor, onsite events, and partnerships with Malibu and Fat Tuesday
Limited Edition King Cake Flavor to be Offered Across 7 Southeastern States; including locations for Total Wine & More, Costco, Rouses Market, Circle K, Kroger, Spec’s, ABC Fine Wine & Spirits
LOS ANGELES--(BUSINESS WIRE)-- Starco Brands (OTCQB: STCB) is proud to announce that Whipshots®, the cutting-edge vodka-infused whipped cream brand co-founded by global icon Cardi B., is launching Cardi Gras, a celebration that brings the spirit of New Orleans to celebrations across the country.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250204593541/en/
(Photo: Business Wire)
“Mardi Gras is all about celebrating life and having fun,” said Whipshots co-founder Cardi B. “But why stop at Mardi, when you can have Cardi. Whipshots is here to turn up your festivities and make every moment a party. Let’s get it poppin’—Cardi Gras style!”
The program kicked off with the launch of limited-edition King Cake Whipshots. With its smooth vodka infusion and the sweet, spiced notes reminiscent of the classic Mardi Gras King Cake, this spiked whipped cream is perfect for topping desserts, coffees, and cocktails. King Cake Whipshots is now available in Louisiana, Texas, Missouri, Florida, Alabama, Arkansas and Mississippi at select locations including Total Wine & More, Costco, Rouses Market, Circle K, Kroger, Spec’s, ABC Fine Wine & Spirits, and Fat Tuesday/New Orleans Original Daiquiris.
“As host to the big game, and Mardi Gras just a few weeks later, the city of New Orleans is at the epicenter of party culture,” said David Dreyer, Chief Marketing Officer Starco Brands. “Celebrating Cardi Gras, and our new King Cake Whipshots flavor, is a way we can infuse game day celebrations across the country with a little Cardi and NOLA flare.”
The brand has also joined forces with Malibu to further bring the initiative to life. Throughout Cardi Gras season, Whipshots and Malibu will execute co-branded in-store programs and promote their newly created signature cocktails.
Cardi Gras will also be celebrated at Fat Tuesday locations in New Orleans and Las Vegas. The bar known for getting the party started, will be serving Whipshots on top of their signature frozen cocktails and has even created a signature Queen Cake combo in honor of Cardi Gras.
The Cardi Gras celebration will continue with the brand, and Cardi herself, showing up at various events across New Orleans.
About Whipshots®
Developed by Starco Brands, Whipshots® is a first-of-its-kind alcoholic whipped cream that is a party in a can and launched in 2021 with Partner Cardi B. Whipshots has 10% Alc./Vol, does not require refrigeration, and brings an increased sense of versatility and ingenuity to the spirits category. Whipshots was most recently recognized with Silver, Gold, and Double Gold medals in the New York World Spirits Competition and the John Barleycorn Awards, respectively. Also a Double Gold medal recipient in the 2022 SIP Awards, Gold medal recipient in the Los Angeles International Spirits Competition and the Rising Star Growth Brand in the 2023 and 2024 Beverage Dynamics Growth Brand Awards. Follow Whipshots @whip_shots and visit www.whipshots.com for more information.
ABOUT STARCO BRANDS:
Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots®, the world’s only vodka-infused whipped cream; Art of Sport, the performance brand designed for athletes; Winona® Pure, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. Visit starcobrands.com for more information.
SIP EASY. ENJOY MALIBU RESPONSIBLY.
Malibu® White Rum with Coconut Liqueur. 21% Alc./Vol. ©2025 Imported by Pernod Ricard USA, New York, NY.
ABOUT FAT TUESDAY
Born in New Orleans in 1984, Fat Tuesday has grown to become the largest alcohol business in the U.S. specializing in frozen cocktails. With 54 company-owned locations and 22 franchised locations, Fat Tuesday is a prominent fixture in warm climates, tourist spots, and entertainment districts. Celebrating 40 years of innovation and service, Fat Tuesday continues to expand with plans to surpass 100 locations in the coming years.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250204593541/en/
Media Contact
David Dreyer
David@StarcoBrands.com
Investors
John Mills
ICR
646-277-1254
John.Mills@icrinc.com
Deirdre Thomson
ICR
646-277-1254
Deirdre.Thomson@icrinc.com
Source: Starco Brands
Released February 4, 2025