Starco Brands Reports Third Quarter 2018 Financial Results

SANTA MONICA, Calif., Nov. 09, 2018 (GLOBE NEWSWIRE) -- Starco Brands (OTC: STCB), a creator of innovative and disruptive consumer products, reported financial results for the third quarter ended September 30, 2018.

Third Quarter 2018 Highlights:

  • Significantly increased net revenue compared to the third quarter of 2017;
  • Reduced the net loss compared to both the first and second quarters of 2018;
  • Further expanded the distribution of BreatheTM through more than 25 additional outlets in the UNFI distribution network, including Piggly Wiggly stores in Wisconsin.

Management Commentary
“During Q3 of 2018, we saw continued expansion of our product lines through our distribution network, and continued to lay the groundwork for adding more product lines in early 2019,” said Starco Brands’ CEO Ross Sklar. “For the balance of 2018, we will continue to take steps to solidify our balance sheet and improve trading liquidity.”

Third Quarter 2018 Financial Results
Net revenues were $36,582, up more than tenfold compared to the third quarter of 2017. Total net revenues booked since the Company’s strategic pivot began in mid-2017 have been $85,246. (Revenues under the new business model did not begin until the second half of 2017.) Net revenues in the third quarter consisted of royalties from The Starco Group’s sales of Breathe, KleenOut and Winona Pure products. The company’s strategic pivot began in the third quarter of 2017 with the renaming of the company to Starco Brands, and the launch of the first Starco Brands product line, Breathe.  The strategic repositioning continued with the execution of a 1-for-30 reverse stock split effective midway through the first quarter of 2018, and with the launch of new product lines during the second quarter of 2018. Thus, the third quarter of 2018 represents the first full quarter where Starco Brands operated under its new name, with new capital structure and supported by its new product lines.

Starco Brands’ revenues are derived from royalties received from its production partner The Starco Group (TSG) on products whose brands are owned by Starco Brands. Starco Brands books the revenue upon receipt of the royalties related to such sales, typically within 60-90 days after the products are shipped to retailers. During the third quarter and first nine months of 2018, the aggregate wholesale shipments of such products were approximately $148,542 and  $764,860, respectively, which consisted of The Starco Group’s sales of Breathe, Winona Pure, Kleen-Out and Parent’s Choice.  Because this business model was not adopted until the third quarter of 2017, there were no such revenues booked in the first half of 2017, and only $3,027 was booked in the third quarter of 2017.

Operating expenses for the third quarter of 2018 totaled $127,893, down from $141,426 in the second quarter of 2018. The net loss was $93,919, or $0.00 per diluted share. Adjusted EBITDA was negative $91,311. See note below on “Use of Non-GAAP Financial Information.”

The Company continues to expect revenues to grow significantly in 2018 compared to 2017 and expects to continue to narrow its operating loss. This will be primarily driven by expanded distribution of its Breathe, Winona Pure, Kleen-Out line, Honu Sunscreen lines, as well as Parents Choice cobranded with Walmart. Other sources of revenue expansion will include new product and brand launches and the addition of product licenses to be acquired during the coming year. Operating expenses are expected to grow as the Company expands its marketing team and activities.

Use of Non-GAAP Financial Information
In addition to the preliminary results reported in accordance with U.S. GAAP included in this release, the Company has provided certain non-GAAP financial information including adjusted EBITDA which is a non-GAAP metric that excludes various items that are detailed in the financial tables and accompanying footnotes reconciling GAAP to non-GAAP results contained in this release. Management believes that the presentation of these non-GAAP financial measures provides useful information to investors because the information may allow investors to better evaluate ongoing business performance and certain components of the Company’s results. In addition, the Company believes that the presentation of these financial measures enhances an investor’s ability to make period-to-period comparisons of the Company’s operating results. This information should be considered in addition to the results presented in accordance with GAAP, and should not be considered a substitute for the GAAP results. The Company has reconciled the non-GAAP financial information included in this release to the nearest GAAP measures. See the attached “Reconciliation of Non-GAAP Financial Information.” 

About Starco Brands
Starco Brands, born out of The Starco Group, is an innovative consumer packaged goods company focused on technological innovation that changes the current landscape.  Starco Brands invents cutting edge products that change our behavior. Starco Brands develops products across 10 different categories including: Household Cleaning, Personal Care, Food, Beverage & Spirits, DIY Hardware and Arts & Crafts.  For more information about the Breathe product line, please visit For more information about Starco Brands, please visit 

About The Starco Group 
The Starco Group was founded in 2010 by Ross Sklar and today is a large-scale and highly diversified manufacturer of a wide range of consumer products, including household cleaning, air care, DIY/hardware, arts & crafts, personal care, OTC’s, food, beverage and spirits. For more information, visit

Cautionary Note on Forward-Looking Statements
This press release may include forward-looking information and statements within the meaning of federal securities laws. Except for historical information contained in this release, statements in this release may constitute forward-looking statements regarding assumptions, projections, expectations, targets, intentions or beliefs about future events. Statements containing the words “may”, “could”, “would”, “should”, “believe”, “expect”, “anticipate”, “plan”, “estimate”, “target”, “project”, “intend” and similar expressions constitute forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties, which could cause actual results to differ materially from those contained in any forward-looking statement. Forward-looking statements are based on management’s current belief, as well as assumptions made by, and information currently available to, management.

While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that its goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect actual results and may cause results to differ materially from those expressed in forward-looking statements made by the Company or on its behalf. Some of these factors include, but are not limited to, risks related to the Company’s liquidity, the substantial uncertainties inherent in the acceptance of existing and future products, the difficulty of commercializing and protecting new technology, the impact of competitive products and pricing, general business and economic conditions, risks associated with the expansion of our business including the implementation of any businesses we acquire, factors discussed in our public filings, including the risk factors included in  the Company’s most recent Annual Report on Form 10-K, Quarterly Report on Form 10-Q and other periodic reports. Except as required by applicable law, including the securities laws of the United States and the rules and regulations of the Securities and Exchange Commission, the Company is under no obligation to publicly update or revise any forward-looking statement after the date of this release whether as a result of new information, future developments or otherwise.


    September 30, 2018   December 31, 2017
Current Assets:            
  Cash   $ 9,671     $ 314,181  
Accounts receivable, related party     22,914       4,692  
  Prepaid and other assets     37,555       43,218  
  Total Current Assets     70,140       362,091  
  Deposit     3,500       3,500  
  Total Assets   $ 73,640     $ 365,591  
Current Liabilities:            
  Accounts payable   $ 228,266     $ 194,462  
  Other payables and accruals     281,090       276,149  
  Accrued compensation     35,850       30,050  
  Loans payable – related party     364,664       362,664  
  Notes payable     33,186       33,158  
  Total Current Liabilities     943,056       896,483  
  Total Liabilities     943,056       896,483  
Stockholders' Deficit:            
Common Stock, par value $0.001 300,000,000 shares authorized, 159,090,914 and 2,417,569 shares issued and outstanding, respectively     159,091       2,418  
Additional paid in capital     15,518,455       14,965,081  
Common stock to be issued     -       600,000  
Accumulated deficit     (16,546,962 )     (16,098,391 )
Total Stockholders' Deficit     (869,416 )     (530,892 )
Total Liabilities and Stockholders' Deficit   $ 73,640     $ 365,591  

    For the Three Months Ended
September 30,
  For the Nine Months Ended
September 30,
    2018     2017     2018     2017  
Revenues, net, related party   $ 36,582      $ 3,027     $ 77,061     $ 3,027  
Operating Expenses:                        
  Compensation expense     57,035       19,497       173,533       150,497  
  Officer stock compensation     -       3,495,810       31,666       3,495,810  
  Advertising and promotion     2,972       6,987       22,522       6,987  
  Professional fees     6,161       25,940       95,290       57,236  
  General and administrative     61,725       158,795       190,148       224,234  
  Total operating expenses     127,893       3,707,029       513,159       3,934,764  
Loss from operations     (91,311 )     (3,704,002 )     (436,098 )     (3,931,737 )
Other Income (Expense):                        
  Interest expense     (7,862 )     (33,641 )     (23,770 )     (35,439 )
  Loss on conversion of debt     -       -       -       (259,739 )
  Interest income     4       37       47       37  
  Other income     5,250       6,000       11,250       6,000  
Gain on extinguishment of debt     -       221,757       -       221,757  
 Total other income (expense)     (2,608 )     194,153       (12,473 )     (67,384 )
Loss before provision for income taxes     (93,919 )     (3,509,849 )     (448,571 )     (3,999,121 )
Provision for income taxes     -       -       -       -  
 Net Loss   $ (93,919 )   $ (3,509,849 )   $ (448,571 )   $ (3,999,121 )
Loss per share, basic and diluted   $ (0.00 )   $ (0.08 )   $ (0.00 )   $ (0.11 )
Weighted average shares outstanding, basic and diluted     159,090,914       41,795,643       124,891,494       38,064,406  

    For the Nine Months Ended
September 30,
    2018     2017    
Net loss   $ (448,571 )   $ (3,999,121 )  
Adjustments to reconcile net loss to net cash used in operating activities:              
Stock based compensation     8,181       5,469    
  Stock based compensation – related party     31,666       3,495,810    
  Contributed services     70,200       -    
  Gain on extinguishment of debt     -       (221,757 )  
  Additional shares issued for prior debt conversion     -       259,739    
  Financing costs for related party note     -       25,000    
Changes in Operating Assets and Liabilities:              
  Accounts receivable, related party     (18,222 )     (3,027 )  
  Prepaids & other assets     5,663       (53,251 )  
 Accounts payable     30,956       (2,135 )  
 Accrued expenses     13,589       142,862    
Net Cash Used in Operating Activities     (306,538 )     (350,411 )  
Advances from a related party     4,000       178,070    
  Repayment of advances from a related party     (2,000 )     (5,671 )  
  Proceeds from the sale of common stock     -       400,000    
  Proceeds from notes payable     36,400       81,270    
  Payments on notes payable     (36,372 )     (28,471 )  
Net Cash Provided by Financing Activities     2,028       625,198    
Net Increase (Decrease) in Cash     (304,510 )     274,787    
Cash at Beginning of Period     314,181       -    
Cash at End of Period   $ 9,671     $ 274,787    

Reconciliation of Net Income to Adjusted EBITDA

    Three Months Ended
September 30,
  Nine Months Ended
September 30,
    2018     2017     2018     2017  
Net loss   $ (93,919 )   $ (3,509,849 )   $ (448,571 )   $ (3,999,121 )
Other income   (5,250 )   (6,000 )   (11,250 )   (6,000 )
Interest expense   7,862     33,641     23,770     35,439  
Interest income   (4 )   (37 )   (47 )   (37 )
Loss on conversion of debt   -     -     -     259,739  
Stock based compensation   -     -     8,181     -  
Stock based compensation, related party   -     3,495,810     31,666     3,495,810  
Gain on extinguishment of debt   -     221,757     -     221,757  
Adjusted EBITDA   $ (91,311 )   $ 235,322     $ (396,251 )   $ 7,587  

Starco Brands
Lisa Becker
Sean McGowan

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Source: Starco Brands