‘Boardwalk Delight’ Eau de Parfum Launches to Record Success at Sephora, Becoming Skylar’s Most Popular Introduction Yet

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  • The company’s third new scent in 2023 sold out in just ten days.
  • Ten Skylar fragrances are now sold through the industry’s leading beauty retailer.

LOS ANGELES--(BUSINESS WIRE)-- Skylar, maker of clean fragrances designed to help individuals feel beautiful, confident, and safe in their skin, is proud to announce its latest eau de parfum, Boardwalk Delight, achieved unprecedented success as the company’s most successful launch with Sephora, the industry’s leading beauty retailer. Boardwalk Delight marks Skylar’s third new fragrance in 2023, becoming the company’s tenth scent offered across more than 500 Sephora retail locations and online.

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Boardwalk Delight - A stroll down the sunny boardwalk brings fond memories to the front of your mind. Sandy toes, sweet treats, and smiles on the shore are brought to life with notes of sweet cotton candy, raspberry sorbet, and creamy coconut milk. This scent is balanced by pure vanilla in the base, meant to inspire you to relive and recreate the memories of your youth with the power of fragrance. (Photo: Business Wire)

Boardwalk Delight - A stroll down the sunny boardwalk brings fond memories to the front of your mind. Sandy toes, sweet treats, and smiles on the shore are brought to life with notes of sweet cotton candy, raspberry sorbet, and creamy coconut milk. This scent is balanced by pure vanilla in the base, meant to inspire you to relive and recreate the memories of your youth with the power of fragrance. (Photo: Business Wire)

“Boardwalk Delight sold out at Sephora and on skylar.com within ten days of launching, proving that more and more consumers are seeking artfully crafted fragrances with safe ingredients,” said Sara Miranda, Skylar’s vice president of marketing. “We are proud to partner with Sephora to educate consumers on the importance of clean fragrance.”

Evoking the essence of leisurely strolls down sun-kissed boardwalks, Boardwalk Delight captures the spirit of sandy toes, delectable treats, and carefree seaside smiles. This irresistible scent features a delightful blend of cotton candy, raspberry sorbet, and creamy coconut milk, balanced by the warmth of pure vanilla. Initially introduced last year on skylar.com and sold out more than five times, Boardwalk Delight quickly became a fan favorite of the Skylar Scent Club, the largest monthly subscription service delivering unique, limited-edition, clean, and hypoallergenic fragrances directly to subscribers’ doorsteps.

Sephora sells Boardwalk Delight in two convenient sizes: 1.7oz eau de parfum spray for $90 and 0.33 oz eau de parfum rollerball for $30.

Earlier this year, Skylar introduced two other captivating scents to Sephora clients: Lime Sands, a vibrant blend of energizing lime and refreshing coconut water reminiscent of a tantalizing margarita, and Peach Fields, a mouthwatering fusion of juicy white peach and grounding sandalwood.

In 2019, Sephora launched Skylar in 126 stores. Today it sells the clean fragrance brand in over 500 U.S. and Canadian stores and 90% of its U.S. locations. In addition to Boardwalk Delight, Lime Sands and Peach Fields, Sephora’s U.S. assortment includes Vanilla Sky, Coconut Cove, Capri Summer, Salt Air, Fall Cashmere, Honeysuckle Dream and Pink Canyon. Skylar’s eau de parfum comes in spray bottles, travel-size rollerballs and a Discovery Set featuring five mini fragrances.

In January 2023, Skylar was proud to announce that it became a business unit under the umbrella of Starco Brands, Inc. (OTCQB: STCB), an inventor and acquirer of consumer products with behavior-changing technologies that spark excitement in the everyday.

About Skylar

Skylar is a trailblazing fragrance brand dedicated to creating clean, hypoallergenic, eco-friendly scents catering to the modern, conscientious consumer. Founded in 2017, Skylar empowers individuals to feel beautiful, confident, and safe in their skin with a diverse range of fragrances crafted to inspire and uplift. Utilizing the finest ingredients and prioritizing sustainability, Skylar designs innovative formulations to be gentle on sensitive skin, free of harmful chemicals, and vegan and cruelty-free. The packaging features a 100% recyclable bottle, cap and box unique in the fragrance industry. Expert perfumers thoughtfully craft each scent to evoke a unique sensory experience, encapsulating the essence of life’s cherished moments and memories. With a commitment to giving back, Skylar actively supports non-profit organizations focused on women’s empowerment and environmental conservation. Through its exceptional products, dedication to customer satisfaction, and social responsibility, Skylar continues redefining the fragrance world, one scent at a time. For more information, please visit skylar.com.

About Starco Brands

Starco Brands (OTCQB: STCB) invents consumer products with behavior-changing technologies that spark excitement in the everyday. Today, its disruptive brands include Whipshots®, the world’s only vodka-infused whipped cream; Art of Sport, the body care brand designed for athletes and co-founded by Kobe Bryant; Winona®, the first indulgent theater-popcorn spray powered by air; Skylar, the only fragrance that is both hypoallergenic and safe for sensitive skin; and Soylent, the complete non-dairy nutrition brand. A modern-day invention factory to its core, Starco Brands identifies whitespaces across consumer product categories. It draws upon a portfolio of innovative formulas spanning eight product categories with limitless innovation potential. Starco Brands publicly trades on the OTCQB stock exchange so that retail investors can invest in STCB alongside accredited individuals and institutions. Visit starcobrands.com for more information.

Brian Wright
media@starcobrands.com

Source: Skylar

Released June 5, 2023