Breathe™ - First EPA Safer Choice Program-Certified Household Aerosol Cleaning Line - Now Available

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(LOS ANGELES, CA - August 15, 2017) Breathe, the first aerosol cleaning line ever certified by the Environmental Protection Agency (EPA)'s Safer Choice Program, is now available at all 93 Wegmans Food Markets stores. Products that carry the Safer Choice label have been carefully evaluated by EPA scientists to ensure they contain ingredients that are safer for human health and the environment.

Powered by air with BreatheSafe™ technology, Breathe represents a major technological advancement in aerosols versus traditional cans that use hazardous and flammable petrochemical propellants such as liquefied petroleum gas.

"We are honored to offer Breathe to Wegmans' consumers first, as the retailer has a history of supporting products that are both efficient and safer for people, pets and the environment," said Ross Sklar, chief executive officer, Starco Brands. "Breathe's air powered technology is the future of aerosols by removing the toxic, flammable and carbon foot-printing propellants that make you need to open a window just to clean your bathroom."

Breathe uses nontoxic ingredients and does not produce harmful fumes so consumers no longer need to be concerned about the harmful inhalation and environmental effects of aerosol cleaners while still retaining the efficacy they desire.

Wegmans, recognized by the EPA as an outstanding Safer Choice Retailer three years in a row, is a longtime champion of the Safer Choice Program and products. The company is committed to offering national and Wegmans brand cleaning products that meet Safer Choice standards. Breathe fits with their mission to provide best-in-class, effective and environmentally responsible product offerings to their customers.

Breathe's product benefits include:

  • EPA's Safer Choice Program Certified - Only aerosol line ever certified by the EPA Safer Choice Program;
  • Efficacy - Industrial strength formulas proven to be as effective as the national brands, as certified by an independent, third party research lab;
  • Performance - pressure of aerosol spray penetrates deeper into a surface than trigger sprays;
  • Efficiency - aerosols provide significantly more coverage compared to trigger sprays;
  • Multi-Category - First multi-category household aerosol cleaning line powered by air with BreatheSafe™ Technology;
  • Value - Breathe is competitively priced compared to national branded cleaning products.

Wegmans is now offering the full line of Breathe aerosol household cleaners for stainless steel, furniture, bathrooms, and multi-surface cleaning. The national roll-out of Breathe will be expanded to other retailers in early 2018. For more information about Breathe products, visit www.breathecleaning.com.

About Starco Brands

Starco Brands, born out of The Starco Group is an innovative consumer packaged goods company focused on technological innovation that changes the current landscape. Starco Brands invents cutting edge products that change our behavior. Starco Brands develops products across 10 different categories including: Household Cleaning, Personal Care, Food, Beverage & Spirits, DIY Hardware and Arts & Crafts. For more information about the Breathe product line, please visit www.breathecleaning.com. For more information about Starco Brands, please visit www.thestarcogroup.com.

Released August 15, 2017